Research, commissioned by easyJet reveals that 71% of kids flying this Christmas worry that Santa won’t be able to find them and the Letters to Santa campaign was created to quell kids' worries this holiday season. The latest stunt from the airline sees orange letter boxes stationed in airports so that families flying across the country can be sure to reach Santa. The Letters to Santa post boxes are open to travelers flying from or passing through London Gatwick, London Luton, Bristol and Manchester, and easyJet promises to deliver the letters directly to St. Nick with its flights to his hometown, Rovaniemi, Lapland.
What's more, easyJet will also be offering a special letter collection service for children local to participating airports who will still be in school closer to Christmas Day.
What Makes This Trend Stand Out
- Festive Airline Post Boxes
- Create a campaign to ease kids' worries about Santa's ability to find them when traveling for the holidays.
- Letters to Santa Campaign
- Install orange letter boxes in airports to make it easier for families to send their letters to Santa.
- Delivery Service to Rovaniemi
- Offer a service to deliver letters to Santa's hometown in Lapland with easyJet flights.
Sectors Adopting This
- Airlines
- Airlines can enhance the travel experience for families by providing a way for kids to send their letters to Santa.
- Tourism
- Airports and travel destinations can collaborate with airlines to create festive campaigns that attract families during the holiday season.
- Education
- Schools near participating airports can benefit from special letter collection services, providing a fun activity for children closer to Christmas.
