This Summer, Delhaize is Operating Little Lion Cooking Camps
Laura McQuarrie — February 4, 2026 — Lifestyle
References: retaildetail.eu
Involving kids in cooking teaches them lifelong skills and nutrition basics while simultaneously encouraging them to be more adventurous eaters, and this summer, Belgian supermarket chain Delhaize is organizing Little Lion cooking camps for kids ages six to 14. The playful experience for Gen Alpha and Gen Z was inspired by the Little Lions range, which consists of over 1,200 competitively priced everyday private-label products, and over the course of a week, young participants will learn how to prepare budget-friendly recipes that they can replicate at home. "Due to its great success, the [Little Lions] range was also substantially expanded last year. The cooking camps build on that success: they show that tasty and affordable cooking is really accessible to everyone,” said Jo Boone, Campaign & Media Manager at Delhaize.
This summer, the camps operating in partnership with aKadeemi in Flanders and CFS in Wallonia will keep class sizes relatively small, with prices between €165 and €195 per child, and a 30% discount for SuperPlus loyalty card holders.
This summer, the camps operating in partnership with aKadeemi in Flanders and CFS in Wallonia will keep class sizes relatively small, with prices between €165 and €195 per child, and a 30% discount for SuperPlus loyalty card holders.
Trend Themes
-
Child-driven Culinary Learning — Kitchens are evolving into educational spaces where young children gain culinary skills, fostering creativity and independence from an early age.
-
Private-label Product Integration — Retail chains are leveraging their own branded product ranges to create engaging experiences that align with cost-effective consumer education.
-
Experiential Retail Marketing — Brands are creating immersive experiences, such as cooking camps, to build strong emotional connections with young consumers and their families.
Industry Implications
-
Supermarkets and Grocery Stores — In-store and related engagements, like cooking camps, are becoming crucial for grocery stores to retain customer loyalty and enhance product visibility.
-
Educational Services — New opportunities arise in educational services as partnerships with retailers provide unique, hands-on learning experiences outside traditional classroom settings.
-
Youth Recreational Programs — Expanding recreational programs to include practical life skills, such as cooking, presents a new avenue for engaging younger generations in meaningful activities.
6.7
Score
Popularity
Activity
Freshness
