To acknowledge the fact that the Versailles TV show on Canal+ is full of content that is only suitable for adult audiences, the network worked with French agency BETC on 'Versailles for Kids.'
The series tells of the reign of Louis XIV in the Palace of Versailles, with themes of wealth, power, deceit and betrayal throughout the show, as well as many displays of love and lust.
Since the second season of Versailles is set to be especially raunchy, Versailles for Kids was developed as a playset that offers different distractions for every episode, such as paper construction crafts, board games, a gardening kit, costumes and even a make-your-own custom wax seal. These toys are accompanied with a mobile app that's designed to keep kids occupied for the duration of a show, so that parents may watch the show.
What Makes This Trend Stand Out
- Interactive TV Toys
- Opportunity to develop toys that are specifically designed to engage and entertain children while adults watch TV shows.
- Distraction-focused Playsets
- Opportunity to create playsets or activity kits that provide children with engaging activities to keep them occupied.
- TV Companion Apps for Kids
- Opportunity to design mobile apps that offer interactive and educational content for children to enjoy while their parents watch TV.
Sectors Adopting This
- Toy Manufacturing
- Disruptive innovation opportunity to create playsets and toys that enhance children's entertainment and distraction during TV shows.
- Entertainment Industry
- Disruptive innovation opportunity to develop interactive TV shows and content that cater to both children and adult audiences.
- App Development
- Disruptive innovation opportunity to design and develop companion apps that engage and educate children during TV viewing.
