Weetabix has been using its fun Weetabuddies characters to encourage kids to play with food for quite some time now, but it is now launching a competition with Cartoon Network to inspire even more creativity in children.
The Weetabuddies now have their own dedicated microsite, which serves as a place for kids to upload the creative characters they make using Weetabix cereal for a chance to see them telling jokes on Cartoon Network.
Kids might be inspired to create Weetabuddies that resemble animals or people with expressive features made from wholesome fruits, nuts and other delicious parts of a well-rounded breakfast. As well as having their Weetabuddy shown on TV, the first prize winner will also receive a soft toy and a director's VIP experience in London.
Cereal Character Competitions
More Stats +/-
Heritage Grain Cereals
Cereal-Topped Blended Coffees
Bear-Inspired Cereal Packaging
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.