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Weetabix and Cartoon Network are Encouraging Play with Food

Weetabix has been using its fun Weetabuddies characters to encourage kids to play with food for quite some time now, but it is now launching a competition with Cartoon Network to inspire even more creativity in children.

The Weetabuddies now have their own dedicated microsite, which serves as a place for kids to upload the creative characters they make using Weetabix cereal for a chance to see them telling jokes on Cartoon Network.

Kids might be inspired to create Weetabuddies that resemble animals or people with expressive features made from wholesome fruits, nuts and other delicious parts of a well-rounded breakfast. As well as having their Weetabuddy shown on TV, the first prize winner will also receive a soft toy and a director's VIP experience in London.