The Redraw Your World campaign encourages kids to be true to themselves and be confident in their abilities to enact change. The campaign was established by Cartoon Network on January 8th. Viewers in Southeast Asia, Korea, Hong Kong, and Taiwan can experience the brand's re-energized channel.
Vibrant colors, music, and new shows and designs have refreshed the channel's appearance. Some of the channel's new shows were designed to appeal to a broader demographic of boys and girls, such as Cartoonito, an expansive pre-school programming block on the Cartoon Network. To kick off the Redraw Your World campaign, the kid's channel premiered two episodes of the original series We Baby Bears, a spinoff of the We Bare Bears.
Image Credit: Cartoon Network
What's Driving This Trend
- Redraw Your World Campaign
- Encourages kids to be true to themselves and be confident in their abilities to enact change.
- Expansive Pre-school Programming Block
- Designed to appeal to a broader demographic of boys and girls.
- New Shows and Designs Refreshed the Channel's Appearance
- Cartoon Network re-energizes channel with vibrant colors, music, and new shows.
Who This Affects Most
- Media and Entertainment
- Innovative and inspiring children's programming could lead to greater engagement and new business opportunities.
- Education and Learning
- Using colorful and creative programming, education and learning companies can create more engaging content.
- Advertising and Marketing
- Creating campaigns that encourage kids to be true to themselves and enact change can foster a positive brand image and message.
