For Easter this year, property development and investment company British Land launched a virtual Easter egg hunt game for kids and families.
The augmented reality 'Gnomee's Egg Hunt' provides fun for the whole family and challenges kids to search for AR Easter eggs across retail sites. The app tells kids that they must find golden eggs that have been stolen by gnomes, which they may find by going on a real-life, five-step quest trail.
The free-to-download Gnomee's Egg Hunt AR gaming app can be played on a smartphone or tablet and one stage even includes a selfie feature to capture memories of the experience. Those who participate may also enter a competition to win prizes such as iPads and toys.