There are hundreds of thousands of animal toys for kids on the market, but Pollutoys are a new eight-piece plush toy collection from Sea Shepherd that aims to teach young kids about plastic pollution.
The toys include dolphins, whales, turtles and other sea creatures that commonly ingest plastic. As such, each of the plush toys feature bellies full of trash such as bottles, plastic bags, soda cups, straws and other items that genuinely end up threatening the lives of animals.
As Sea Shepherd states: "nine million tons of plastic ends up in the ocean every year, killing one million seabirds and 100,000 marine animals." If action is not taken to educate the next generation, it is expected that there will be more plastic in the ocean than fish as early as the year 2050.
Key Themes Behind This Trend
- Eco-educational Toys
- Opportunity for toy manufacturers to create environmentally-focused toys that educate and raise awareness about important issues like plastic pollution.
- Plastic-free Packaging
- Opportunity for packaging companies to develop sustainable, plastic-free packaging solutions for toys and other consumer products.
- Sustainable Playtime
- Opportunity for parents and caregivers to prioritize sustainable toys and playtime activities that promote environmental consciousness and responsibility.
Where This Applies
- Toy Manufacturing
- Disruptive innovation opportunity for toy manufacturers to create toys that not only entertain but also educate and raise awareness about critical environmental issues.
- Packaging
- Disruptive innovation opportunity for packaging companies to develop sustainable, plastic-free packaging solutions that align with the growing consumer demand for eco-friendly alternatives.
- Eco-friendly Brands
- Disruptive innovation opportunity for brands to position themselves as leaders in sustainability by offering a range of eco-friendly toys and playtime activities that educate children about environmental issues.
