Dantoy's Blue Marine toys helps to give new life to discarded maritime gear materials like fishing nets, ropes and trawls in the form of toys for playing in the water and sand. The brightly colored toys have unique hues and textures, and as Inge S. Knakkergaard Quality and Environmental co-ordinator at Dantoy, describes, “It is exciting and challenging to make colour mixes from fishing nets that have a dark green color as their base material. You have to think differently to achieve the different shades.”
In 2018, Dantoy's Bio-line made from sugar cane was introduced, followed by the 2020 Green Bean line with products made from internal waste. In 2021, the company launched a Take Back strategy and in 2022, the Blue Marine Toys represent the company's latest sustainability initiative.
Key Themes Behind This Trend
- Sustainable Toys
- Dantoy's Blue Marine toys made from recycled maritime materials represent a trend towards sustainable and eco-friendly toys.
- Circular Economy
- Dantoy's use of discarded maritime gear materials in their toys demonstrates a trend towards circular economy and zero waste.
- Take-back Strategies
- Dantoy's launch of a Take Back strategy in 2021 represents a trend towards companies taking responsibility for the end-of-life of their products.
Where This Applies
- Toy Industry
- Dantoy's Blue Marine toys are disrupting the traditional toy industry by providing a sustainable and eco-friendly option.
- Marine Waste Recycling
- Dantoy's use of discarded maritime gear materials in their toys opens up disruptive innovation opportunities in the marine waste recycling industry.
- Circular Design
- Dantoy's approach to using internal waste and recycled materials in their products presents disruptive innovation opportunities for companies within the circular design industry.
