Mattel is working towards using 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030 and it is setting a new record with Mega Bloks Green Town, the first toy line to be certified CarbonNeutral. Launching for Earth Month, there are four new building sets for kids ages one and up. Each set is made from a minimum of 56% plant-based materials and 26% International Sustainability & Carbon Certification (ISCC) certified bio-circular plastics.
Additionally, the eco toy products make the most of packaging made with 100% Forest Stewardship Council certified paper or paperboard and soy-based inks and water-based varnishes. In this range, kids will find environmentally responsible toys like the Build & Learn Eco House and the Grow & Protect Farm.
What Makes This Trend Stand Out
- Eco-friendly Toys
- Mattel's Mega Bloks Green Town sets the standard for environmentally responsible toys, leading a trend towards increased sustainability in the toy industry.
- Carbon-neutral Products
- Certified carbon-neutral products like Mega Bloks Green Town offer a new innovation opportunity to brands striving to reduce their carbon footprint and appeal to environmentally conscious consumers.
- Bio-based Plastics
- The use of bio-based plastics is on the rise and offers the potential for disruptive innovation in the plastics industry as companies seek to reduce their reliance on fossil fuels and decrease their environmental impact.
Sectors Adopting This
- Toy Industry
- The toy industry has an opportunity to reduce its environmental impact through increased use of eco-friendly materials and certified carbon-neutral products like Mega Bloks Green Town.
- Packaging Industry
- The packaging industry can benefit from increased demand for environmentally responsible packaging materials like 100% Forest Stewardship Council certified paper or paperboard and soy-based inks and water-based varnishes.
- Plastics Industry
- The plastics industry has the potential to disrupt the market with increased use of bio-based plastics, creating new opportunities for sustainable and environmentally responsible materials.
