Mattel's #TaptoRebox Initiative Recovers & Reuses Pre-Loved Toys
Laura McQuarrie — January 6, 2022 — Eco
References: toyworldmag
With the start of a brand new year, people are eager to start new beginnings and the #TaptoRebox initiative from Mattel helps family households start fresh. After launching its toy takeback program, Mattel Playback, Mattel is kicking off an initiative that will help kids and parents declutter and live more sustainably.
#TaptoRebox helps to recover and reuse materials from old Mattel toys and it supports the company's goal of achieving 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030. For this initative, Mattel is teaming up with Kate Ibbotson, a professional declutterer, life coach, and the founder of the organizational service A Tidy Mind to provide decluttering, donating and recycling tips to parents in the UK.
#TaptoRebox helps to recover and reuse materials from old Mattel toys and it supports the company's goal of achieving 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030. For this initative, Mattel is teaming up with Kate Ibbotson, a professional declutterer, life coach, and the founder of the organizational service A Tidy Mind to provide decluttering, donating and recycling tips to parents in the UK.
Trend Themes
1. Sustainability-driven Toy Recycling - Promoting toy recycling initiatives and social responsibility through sustainability practices.
2. Decluttering Services - Offering professional decluttering services to encourage environmentally conscious behaviors.
3. Circular Economy for Toy Manufacturers - Creating a closed-loop system for toy materials that promotes sustainability and reduces environmental waste.
Industry Implications
1. Toy Manufacturing - Opportunity to shift towards closed-loop systems and promote sustainability in production processes.
2. Decluttering Services - Opportunity to partner with toy companies on recycling and waste reduction initiatives, while providing a value-add service for clients.
3. Sustainable Packaging - Opportunity to collaborate with toy companies in developing recyclable, eco-friendly packaging materials to reduce environmental impact.
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