Nude. and Mãe Terra Produtos Naturais e Orgânicos—two B Corp Certified companies—teamed up to create oat-based vegan beverages for kids with cartons that display carbon footprint information. The all-new Nude. Zooreta range includes Cocoa, Red Fruit and Vitamin (banana, apple and papaya) varieties, and the transparent labeling on the cartons aligns with thoughtful consumers who want to choose their products based on their environmental impact.
It has become increasingly common for food and beverage brands to include carbon footprint information on product packaging, catering to environmentally-conscious consumers who are eager to make sustainable choices. The labels on these kid-friendly plant-based beverages will resonate with parents and caregivers who prioritize eco-friendliness and want to reduce their household environmental impact and vote with their dollars.
Key Themes Behind This Trend
- Carbon Footprint Transparency
- Displaying carbon footprint information on product packaging has become a common practice for food and beverage brands, appealing to environmentally-conscious consumers.
- Eco-friendly Consumer Choices
- Thoughtful consumers are increasingly seeking out products with transparent labeling that allows them to make sustainable choices based on environmental impact.
- Plant-based and Vegan Beverages
- The demand for plant-based beverages, specifically designed for kids, is growing as parents and caregivers prioritize eco-friendliness and sustainable options.
Where This Applies
- Food and Beverage Packaging
- Including carbon footprint information on packaging presents an innovative opportunity for the food and beverage packaging industry to cater to environmentally-conscious consumers.
- Eco-friendly Consumer Goods
- The trend of transparent labeling based on environmental impact provides an opportunity for the eco-friendly consumer goods industry to tap into the growing market of sustainability-focused consumers.
- Plant-based Food and Beverage
- The rise in demand for plant-based and vegan beverages opens up disruptive innovation opportunities for the plant-based food and beverage industry to cater to eco-conscious parents and caregivers.
