Time Warner’s Boomerang TV channel is now available as part of a $5 monthly streaming service for the web, as well as Android and Apple devices.
This subscription service provides access to classic cartoons starring beloved characters like Bugs Bunny, the Smurfs, Scooby Doo, Yogi Bear and more. Currently, more than 1,000 cartoon episodes are available for viewing, with more being added weekly for the entertainment of subscribers. Although the streaming subscription service has clear appeal for kids, adults who originally grew up watching the cartoons may also enjoy tuning in purely for the sake of nostalgia.
For new users, Boomerang is offering seven-day trial plans that provide a preview of the family-friendly cartoon content that is available through the service's monthly or annual plans.
Key Themes Behind This Trend
- Streaming Cartoon Services
- The rise of subscription-based streaming services for classic cartoons creates a new market for companies to enter and disrupt.
- Cross-generational Entertainment
- Subscription-based streaming services for classic cartoons provide an opportunity to cater to both older and younger audiences, creating a cross-generational entertainment market.
- Nostalgia-based Viewing
- Subscription-based streaming services for classic cartoons tap into the nostalgia of adults who grew up with these shows, providing a new avenue for businesses to explore through immersive brand partnership and beyond.
Where This Applies
- Streaming Services
- The rise of streaming services platforms enables companies to enter into the market of entertaining services and content, which has a great potential in the classic cartoon subscription space.
- Entertainment
- The creation of subscription-based streaming services for cartoons offers a new industry segment for the entertainment industry to explore and expand upon - catering to a cross-generational audience.
- Marketing
- Subscription-based streaming services for classic cartoons provide a new platform for immersive brand partnership and marketing through advertising.
