The House of Worth recently announced its newest limited-edition scent for women—Belle.
Inspired by Disney's live-action remake of a classic fairy tale, Belle boasts uplifting top notes of pear, grapefruit, bergamot and redcurrant alongside pink pepper, roses and base notes of grounding, woodsy scents. The collectible for the fragrance product takes the shape of a book, which is a nod to the love of reading shared by Belle and the master perfumer who created the signature scent for Belle by Worth.
Although there are many toys inspired by Disney's live-action retelling of Beauty and the Beast that are being released for young kids, there are just as many keepsake products being released for the Millennials who originally fell in love with the original animated film.
Why This Trend Is Growing
- Limited-edition Fragrances
- Create limited-edition fragrances inspired by beloved characters to appeal to nostalgia-driven Millennials.
- Collectible Packaging
- Design collectible packaging that pays homage to the characters and stories being represented.
- Cross-industry Collaborations
- Explore collaborations between entertainment franchises and luxury brands to create unique fragrance collections.
Industries Being Reshaped
- Beauty and Personal Care
- Develop innovative fragrances and packaging concepts to capture the attention of nostalgic consumers.
- Entertainment and Media
- Leverage popular franchises to expand into new product categories and capture the interest of loyal fans.
- Luxury Goods
- Forge partnerships with entertainment properties to create exclusive product lines that merge storytelling and luxury.
