The majority of fashion brands are growing to incorporate a number of lifestyle products and services in order to satisfy growing consumer demand, so the new retailer Arket from H&M aims to target this cross-section within the market.
Arket is purported to be a retailer that will provide products for women, men and children as well as items specifically for the home. The brand will offer a house label as well as other products from outside brands in order to bring consumers a spot to shop that doesn't require going around from retailer to retailer.
The new retailer from H&M is specifically targeted towards the Millennial consumer as a way to merge high-end items with lower-end offerings to find a balance for shoppers.
Arket is set to launch in London in late summer.