The 'SwapBots' digital toys take physical toys and augment them to have augmented reality capabilities that transform the experience into something that is experienced in the real world as well as on a smart device.
The 'SwapBots' consist of blocks that can be intermixed and played with to create a number of different characters (700 in total). From here, players can utilize the 'SwapBots' characters to play games, battle opponents and have fun for hours. The 'SwapBots' are great for kids, but are mature enough that they can be used by adults or parents and be entirely entertaining as well.
The 'SwapBots' digital toys incorporate the notion of tangible toys with the digital world to get participants building and playing in more ways than one.