The drive to someplace exciting, the anticipation builds and a lengthy drive can feel almost torturous to kids—so to make the entire experience of getting to its theme park resort engaging, LEGOLAND developed an interactive GPS game that keeps children occupied and entertained along the way.
Quest for LEGOLAND is a GPS adventure game that features location-based landmarks, missions and trivia that challenges kids to learn more about the world around them. On their real-life mission to LEGOLAND, kids play as a LEGO Minifigure that is also on a journey in real-time. In total, there are 40 games that can be played and more than 1,000 pieces of trivia to be unlocked en route to the theme park, where even more adventure awaits.
Key Themes Behind This Trend
- Interactive GPS Games
- The development of interactive GPS games for kids provides opportunities for engaging and educational entertainment during travel.
- Location-based Landmarks
- The integration of location-based landmarks in GPS games offers opportunities for exploration and learning about different places.
- Real-time Journey Games
- Real-time journey games, like Quest to LEGOLAND, create immersive experiences that blur the line between virtual and physical worlds.
Where This Applies
- Theme Park Resorts
- Theme park resorts can capitalize on interactive GPS games to enhance the overall experience for visitors, making travel more entertaining and educational.
- Education and Entertainment
- The development of interactive GPS games presents opportunities for the education and entertainment industry to create engaging and immersive experiences for children.
- Mobile Gaming
- Mobile gaming industry can explore the potential of GPS-based games to create new and innovative gaming experiences, attracting a wider audience.
