Animal crackers are charming snacks that are commonly packed into children's lunches, but Good Zebra is putting a grown-up spin on these snacks with its 'Spirit Animal Crackers.'
These crackers for adults come in sophisticated flavors like Lemon, Vanilla and Chai and boast no added sugars. Each bag of "animal crackers for the spiritually gifted and fearlessly healthy" boasts 12 grams of protein and responsible sourced ingredients.
To make the animal crackers even more interesting and appealing to an adult market, Good Zebra had the snack shapes designed by a tattoo artist and packages them in sleek black resealable bags for on-the-go eating. Good Zebra's unique new snacks made their debut this year at Natural Products Expo West in California.
Key Themes Behind This Trend
- Sophisticated Flavored Snacks
- There is an opportunity for snack companies to create adult-oriented snacks with unique and sophisticated flavors like lemon, vanilla, and chai.
- Health-conscious Snacks
- The demand for snacks with no added sugars and responsibly sourced ingredients presents an opportunity for companies to cater to health-conscious consumers.
- Artistic Packaging Design
- Snack companies can leverage artistic packaging design to appeal to adult consumers by collaborating with tattoo artists or using sleek black resealable bags for on-the-go eating.
Where This Applies
- Snack Food Industry
- The snack food industry can tap into the growing market of health-conscious and flavor-seeking adult consumers with innovative products like sophisticated flavored snacks and health-conscious options.
- Natural Products Industry
- The natural products industry can showcase unique and responsibly sourced snacks like Good Zebra's 'Spirit Animal Crackers' to cater to health-conscious consumers looking for alternative snack options.
- Packaging Industry
- The packaging industry can explore collaborations with snack companies to create artistic and visually appealing packaging designs, such as working with tattoo artists, to enhance the adult consumer experience.
