Wild Thingz candy has been created by a former Mondelēz International executive Fliss Newland as a vegan-friendly range of treats perfect for nutrition-minded consumers to enjoy. The candies come in three varieties including Zesty Pests, Fruity Flyers and Gummy Grubs, which are each organic, free from artificial ingredients and contain roughly half the amount of sugar when compared to mainstream alternatives. The plant-based treats respond to consumer demand for permissible versions of classic candies and are expected to make waves in the better-for-you market.
Wild Thingz candy is making its way onto Amazon in December, and will be offered via wholesalers like CLF Distribution, Diverse Fine Foods, Essential Trading, Hunt's Food Group and Suma Wholesale in January 2025. The treats prioritize a playful plant-focused branding to help them capture the attention of adults and kids alike.
Image Credit: Fliss Newland on LinkedIn
Key Themes Behind This Trend
- Plant-based Confectionery
- Emerging vegan-friendly candies are answering the demand for ethical, plant-based indulgence.
- Low-sugar Sweets
- Candies with significantly reduced sugar content address consumer health concerns without sacrificing taste.
- Organic Candy Market
- The rise in organic candies appeals to health-conscious consumers seeking natural and clean-label treats.
Where This Applies
- Food and Beverage
- There is a shift toward healthier and ethically-sourced snack options within the broader food and beverage sector.
- Health and Wellness
- Growth in low-sugar and organic candies underscores the overlap of indulgent food products with health and wellness priorities.
- E-commerce
- As more specialty foods become available on platforms like Amazon, online retail is becoming a key player in the distribution of niche food products.
