Chewy candies typically depend on gelatin for their texture and Sweet Haven proves that it is possible to craft deliciously soft and chewy plant-based candy without resorting to this animal-derived ingredient. At Natural Products Expo West 2024, the brand showcased soft fruit chews that are 100% vegan, fueled by all-natural ingredients and free from high fructose corn syrup.
Vibrant fruit powders give these soft chews their flavors, while other ingredients like RSPO Certified Sustainable Palm Oil, coconut oil and hydrolyzed rice protein create an irresistible texture. Available in varieties like Chewy Berry Mix and Chewy Tropical Mix, these plant-based candies offer the same flavor profile and texture as comparable products in the confection category made using gelatin—which some ingredient-conscious consumers actively try to avoid for ethical, environmental and dietary reasons.
Why This Trend Is Growing
- Plant-based Chewy Confections
- Exploring the intersection of innovative food technologies and consumer demand for ethical and sustainable candy options.
- Fruit-inspired Chewy Treats
- Elevating traditional confectionery products through natural ingredients and unique flavor combinations to capture health-conscious markets.
- Vegan Chewy Sweets
- Redefining the landscape of chewy sweets with plant-based formulations that cater to diverse dietary preferences and lifestyle choices.
Industries Being Reshaped
- Food and Beverage
- Reimagining traditional candy manufacturing processes and ingredients to align with the growing demand for plant-based and sustainable food options.
- Health and Wellness
- Integrating plant-based, natural ingredients into chewy confections to appeal to health-conscious consumers seeking guilt-free indulgences.
- Retail and Consumer Goods
- Capitalizing on the shift towards vegan and ethical consumerism by offering innovative plant-based candy alternatives that resonate with evolving consumer preferences.
