The Sweet Smarts Cola Gummies are a new product from the low-sugar candy brand that will provide consumers with a way to indulge their craving for cola-flavored candies as they continue to #KickSugar.
The gummies are reported by the brand to have 87% less sugar than other cola-flavored gummies on the market with three-grams in each bag. The product also features 42% less calories along with 13-grams of fiber thanks to the non-GMO soluble corn fiber in the recipe.
The Sweet Smarts Cola Gummies are free from added sugar, artificial sweeteners and sugar alcohols, and boast the familiar colors of other cola candies on the market that are achieved using fruit and veggie juices for a natural touch.
Image Credit: Smart Sweets
What Makes This Trend Stand Out
- Low-sugar Confectionery
- Disruptive innovation opportunity: Create a range of low-sugar confectionery that provides healthier options to traditional sweets.
- Fiber-enriched Candies
- Disruptive innovation opportunity: Develop a line of fiber-rich candies that provide health benefits while indulging in sweets.
- Natural Sweeteners
- Disruptive innovation opportunity: Create sweet treats using natural sweeteners such as fruit and veggie juices as opposed to artificial sweeteners.
Sectors Adopting This
- Confectionery
- Disruptive innovation opportunity: Use new or alternative ingredients to create healthier alternatives to traditional candies.
- Health Food
- Disruptive innovation opportunity: Develop a line of healthy sweets for those with dietary restrictions and health-conscious consumers looking for healthy snack alternatives.
- Natural Food
- Disruptive innovation opportunity: Expand on natural food options by creating a range of natural sweets that are free from artificial additives and use minimal processing.
