The fruit juice and prebiotic gummies by Tidbits are free from sugar alcohols, artificial sweeteners and artificial coloring, which makes it possible for these better-for-you candies to offer just four grams of sugar per bag.
David Vartanian, who co-founded parent company Stealth Health with his wife Kristi, says "We’ve created the best better-for-you candy. From a formulation perspective, we wanted to make sure this product was compliant with the highest standards of natural grocery retailers in the United States. We looked at their banned ingredient lists.” Some retailers do not sell products that contain hydrogenated fats and high fructose corn syrup, as well as certain colors, preservatives and flavors—Tidbits steers clear of any of these ingredients.
Key Themes Behind This Trend
- Low-sugar Snacks
- Tidbits gummies offer a low-sugar snack option that meets natural grocery standards and avoids the use of artificial sweeteners, coloring, and sugar alcohols.
- Prebiotic Fiber Foods
- Tidbits gummies incorporate prebiotic fiber, highlighting growing interest in prebiotic foods that promote gut health.
- Better-for-you Candies
- Tidbits gummies cater to the increasing demand for low-sugar, natural ingredient-only candies.
Where This Applies
- Confectionery Industry
- Tidbits gummies introduce a new, healthier product to the candy market, presenting an opportunity for businesses to further innovate in the confectionery industry.
- Health Food Industry
- Tidbits gummies cater to the growing consumer demand for healthier snack options that are free of artificial sweeteners, additives, and sugar alcohols.
- Prebiotic Supplements Industry
- Tidbits gummies are an example of a prebiotic supplement that can be incorporated into consumers’ daily diets, signaling a growing market for prebiotic supplements.
