Creator of low-sugar gummy and hard candy SmartSweets is adding to its product portfolio with the first non-fruity candy, low-sugar Caramels. In a 1.6-ounce bag of SmartSweets' Caramels, there's just a single gram of sugar.
These caramels are hitting the shelves ahead of Halloween and they promise to appeal to adults who are looking for a sweet, guilt-free way to indulge in a classic treat. This chewy low-sugar candy is also an anytime snack that will serve anyone with a sweet tooth beyond trick-or-treating.
These Caramels join other low-sugar, better-for-you candies from SmartSweets such as lollipops, gummy rings, red twists and sour bites. The all-new Caramels are plant-based candies that are free from added sugar alcohols.
What Makes This Trend Stand Out
- Low-sugar Candies
- Businesses can explore creating low-sugar versions of classic candies to appeal to health-conscious consumers who want a guilt-free treat.
- Plant-based Snack Alternatives
- There is a growing market for plant-based snack options that are healthier and more sustainable than traditional snacks.
- Indulgent, Guilt-free Treats
- Consumers are seeking out snacks and treats that are both satisfying and healthy, creating an opportunity for businesses to innovate in this space.
Sectors Adopting This
- Confectionery
- The confectionery industry can explore incorporating healthier ingredients and reducing sugar in their products to appeal to health-conscious consumers.
- Snack Foods
- Snack food manufacturers can innovate by offering healthier, guilt-free options that still deliver on taste and texture for consumers with a sweet tooth.
- Plant-based Foods
- The plant-based food industry can create more indulgent, sweet treats that are still health-conscious to appeal to consumers looking for alternatives to traditional candies and snacks.
