The U.K.-based organic candy brand Wild Thingz has just added new Berry Mix and Tropical Mix Share Bags to its lineup.
Sticking to its commitment of "Less junk, more punk," Wild Thingz's latest offerings give consumers a healthier way to enjoy a sweet treat. Both the new Berry Mix and Tropical Mix Share Bags feature the brand's signature bug and critter-shaped gummies, which boast half the sugar of leading sweet brands. The new share bags also come in some fun new flavors. The Berry Mix features Blueberry Vees, Strawberry Butterflies, Raspberry Wasps and Blackcurrant Ladybirds, while the Tropical Mix includes Mango Spiders, Peach Vees, Orange Snails and Pineapple Frogs. As Wild Thingz Founder, Fliss Newland, explains, "“We wanted to create gummies that deliver big, juicy fruit flavours while keeping everything families already love about Wild Thingz – half the sugar, natural ingredients and plenty of fun."
Image Credit: Wild Thingz
Why This Trend Is Growing
- Better-for-you Confectionery
- Lower-sugar gummies with natural ingredients reflect a growing space for indulgent snacks that balance family-friendly fun with wellness expectations.
- Playful Snack Shapes
- Bug and critter-inspired candy formats create differentiation in crowded treat aisles by turning product design into a memorable brand experience.
- Shareable Family Treats
- Larger share bags position healthier sweets for group occasions, widening the appeal of premium snacks beyond individual consumption.
Industries Being Reshaped
- Candy and Confectionery
- Organic, reduced-sugar candy lines are reshaping traditional confectionery by combining familiar textures and flavors with cleaner-label formulations.
- Children's Food
- Naturally flavored, playful gummies offer parents a more permissible option in a category often challenged by sugar, additives and nutritional concerns.
- Packaged Snacks
- Health-conscious share formats highlight opportunities for snack brands to merge convenience, portion flexibility and better-for-you positioning.
