Adventures by Disney is further capitalizing on the buzz around the brand's recent live action Beauty and the Beast release, and has decided to offer river cruises that are inspired by the popular story.
Currently, the company's Rhine River Cruises sail around France, Switzerland, Germany and the Netherlands and soon those cruises will be offering Beauty and the Beast-themed activities. These activities include karaoke nights, screenings on the ship, themed dinners and cooking classes. People on the new Adventures by Disney cruise will also be able to visit a small French town that inspired the Beauty and the Beast movie.
Adventures by Disney's newest venture is likely to attract die-hard Disney fans as well as families with young children.