Disney has announced that it will debut 'Disney Unchartered Adventure' on its soon-to-launch 'Disney Wish' cruise ship, offering travelers a "first-of-its-kind" interactive experience powered by augmented reality technology.
According to the company, the "fantastical journey" will be a new way for travelers to experience Disney enchantment while aboard the cruise ship by engaging in a variety of story-based quests that will transport them into the worlds of their favorite Disney characters such as Moana, Peter Pan, Nemo, and more. This immersive family experience will be accessible via the Disney Parks app, which will turn users' mobile devices into "enchanted spyglasses" that can be used to adventure, solve puzzles, and beat quests.
The new interactive experience can be booked for up to six passengers and will include a total of four magical quests and a grand finale that will be hosted by one of the ship's entertainment venues.
Image Credit: Disney
What's Driving This Trend
- Ar-enabled Cruise Ship Experiences
- Augmented reality technology is disrupting the way cruise ships offer immersive experiences to their passengers.
- Story-based Interactive Quests
- Interactive story-based quests powered by augmented reality offer a new way for travelers to experience their favorite characters and could disrupt the entertainment industry.
- Mobile App Powered Experiences
- Using mobile apps to power immersive experiences has the potential to disrupt the tourism industry and provide new opportunities for app developers.
Who This Affects Most
- Cruise Line
- Augmented reality technology is creating a new market for immersive experiences on cruise ships, offering a unique selling point for the cruise industry.
- Entertainment
- Interactive story-based quests powered by augmented reality have the potential to disrupt the entertainment industry by offering a new way for fans to engage with their favorite characters and stories.
- App Development
- Mobile apps powered by augmented reality technology offer new opportunities for app developers to create immersive experiences and disrupt the tourism industry.
