Whey 2 Be! Reimagines Classic Chocolate Chip Cookies with Protein
Laura McQuarrie — March 18, 2017 — Lifestyle
References: whey2be & trndmonitor
Whey 2 Be! is now launching all-natural gourmet cookies with protein for busy moms, kids, students and those who lead active lifestyles.
The brand's classic Chocolate Chip Cookies are made with cold-pressed whey protein, which means that they are jam-packed with 20 grams of protein. Four other tantalizing cookie varieties are available from the brand, including other traditional favorites that have been reinvented with a focus on protein, such as: Chocolate Chocolate Chip, Peanut Butter, Banana Oatmeal Chocolate Chip and Cran-Orange White Chocolate.
Knowing that many consumers are looking to snack on foods that are rich in protein while on the go, many brands are now reintroducing a variety of snacks and confections, as an alternative to protein bars that typically only cater to those who frequent the gym.
The brand's classic Chocolate Chip Cookies are made with cold-pressed whey protein, which means that they are jam-packed with 20 grams of protein. Four other tantalizing cookie varieties are available from the brand, including other traditional favorites that have been reinvented with a focus on protein, such as: Chocolate Chocolate Chip, Peanut Butter, Banana Oatmeal Chocolate Chip and Cran-Orange White Chocolate.
Knowing that many consumers are looking to snack on foods that are rich in protein while on the go, many brands are now reintroducing a variety of snacks and confections, as an alternative to protein bars that typically only cater to those who frequent the gym.
Trend Themes
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Protein Snacks — Creating sweet snacks that are high in protein to cater to customers who lead active lifestyles.
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Alternative Protein Sources — Developing creative recipes that use alternative protein sources in traditional foods to meet the demand for healthier snacking options.
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Reinvented Classics — Reimagining classic snack foods like cookies with added protein and all-natural ingredients, appealing to consumers looking for convenient yet healthy options.
Industry Implications
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Food and Beverage — Opportunity for food and beverage companies to develop and market new protein-rich snacks for health-conscious consumers.
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Fitness and Wellness — Creating partnerships between fitness companies and food manufacturers to develop protein-rich snacks that can be sold in gyms and health clubs.
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Confectionery — Confectionery companies can target the demand for healthy snacks and develop reinvented versions of classic sweets with added protein and natural ingredients.
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