Whey 2 Be! is now launching all-natural gourmet cookies with protein for busy moms, kids, students and those who lead active lifestyles.
The brand's classic Chocolate Chip Cookies are made with cold-pressed whey protein, which means that they are jam-packed with 20 grams of protein. Four other tantalizing cookie varieties are available from the brand, including other traditional favorites that have been reinvented with a focus on protein, such as: Chocolate Chocolate Chip, Peanut Butter, Banana Oatmeal Chocolate Chip and Cran-Orange White Chocolate.
Knowing that many consumers are looking to snack on foods that are rich in protein while on the go, many brands are now reintroducing a variety of snacks and confections, as an alternative to protein bars that typically only cater to those who frequent the gym.
What's Driving This Trend
- Protein Snacks
- Creating sweet snacks that are high in protein to cater to customers who lead active lifestyles.
- Alternative Protein Sources
- Developing creative recipes that use alternative protein sources in traditional foods to meet the demand for healthier snacking options.
- Reinvented Classics
- Reimagining classic snack foods like cookies with added protein and all-natural ingredients, appealing to consumers looking for convenient yet healthy options.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to develop and market new protein-rich snacks for health-conscious consumers.
- Fitness and Wellness
- Creating partnerships between fitness companies and food manufacturers to develop protein-rich snacks that can be sold in gyms and health clubs.
- Confectionery
- Confectionery companies can target the demand for healthy snacks and develop reinvented versions of classic sweets with added protein and natural ingredients.
