As an alternative to selling standalone coloring books, Style Me Up makes Disney Princess Watercolor Books with stickers, watercolor pencils and paints that help kids to fill in pages that resemble beautiful fashion illustrations.
One of the features that sets these fashion-inspired coloring books apart from other activity kits is that they challenge kids to refine art techniques by learning to create gentle gradients, shadows and highlights for greater definition. The sets also include dedicated "masking stickers," which can be used to create shapes by painting over, then removing them.
As well as having books filled with line drawings of well-known characters like Cinderella, Ariel and Rapunzel, Style Me Up also includes Evie and Mal from The Descendants, a fantasy TV film that tells the stores of the offspring of Disney's classic characters.
What's Driving This Trend
- Fashion-inspired Coloring Books
- Opportunity for disruptive innovation: Develop coloring books that incorporate fashion elements to engage and educate kids about different design techniques.
- Art Technique Refinement
- Opportunity for disruptive innovation: Create activity kits that teach children advanced art techniques, such as gradients, shadows, and highlights, for enhanced creativity and skill development.
- Masking Stickers in Art Kits
- Opportunity for disruptive innovation: Introduce art kits that include masking stickers for children to create shapes and remove them after painting, encouraging experimentation and creative freedom.
Who This Affects Most
- Children's Activity Books
- Opportunity for disruptive innovation: Redefine the children's activity book market by offering kits that go beyond coloring and include additional art techniques, tools, and engaging themes.
- Fashion Education and Entertainment
- Opportunity for disruptive innovation: Merge the worlds of fashion and education by developing interactive books that combine fashion design concepts with engaging activities to educate and entertain children.
- Art Supplies and Tools
- Opportunity for disruptive innovation: Innovate the art supplies and tools industry by creating new products, like masking stickers, that enhance artistic expression and improve the creative process for artists of all ages.
