Baby Shampoo & Wash, Baby Lotion and Diaper Cream are the three new products in Seventh Generation's Coconut Care skincare collection for infants. As suggested by the name of the range, all of the products are formulated with a base of pure coconut oil—a powerful natural ingredient that is known for its antiviral, antibacterial and antifungal properties.
Other than being made with coconut oil and other plant-based ingredients, the cleansing, nourishing, safe and soothing skincare trio is free from mineral oil, petrolatum, parabens, phthalates and other undesirable additives.
In the two Coconut Care products that are lightly scented, the soothing formulas feature jasmine flower extract and sweet orange peel oil as alternatives for synthetic fragrances.
What's Driving This Trend
- Plant-based Infant Skincare
- Opportunity for companies to create natural and sustainable infant skincare products using plant-based ingredients.
- Antiviral Skincare
- Opportunity for skincare companies to use natural antiviral ingredients such as coconut oil in their products.
- Scent Alternatives in Skincare
- Opportunity for companies to create natural and botanical scent alternatives for synthetic fragrances in skincare products.
Who This Affects Most
- Baby Care Industry
- Companies in the baby care industry can utilize plant-based and antiviral ingredients in skincare products to appeal to health-conscious parents.
- Skincare Industry
- Opportunity for skincare companies to incorporate more natural and sustainable ingredients and scents into their product development.
- Eco-friendly Industry
- Development of eco-friendly skincare products can become a new emerging trend by using plant-based ingredients and alternatives to synthetic fragrances.
