String cheese snacks are snack staples that parents have been packing into lunchboxes years, but Cow Candy is a brand that is shaking things up by adding vibrant colors and flavors into the mix.
The newest products from Cow Candy include 'Pinkie Pie Strawberry Jack Cheese' and 'Optimus Prime Fruit Punch Jack Cheese,' which feature officially licensed characters from My Little Pony and Transformers to further delight kids. These calcium-rich cheese snacks boast four grams of protein per serving, with only one gram of sugar. The brand also makes a Monterey Jack cheese flavor that is naturally infused with the sweetness of honey.
True to its name, the brand boasts that its candy-colored string cheese snacks provide "All of the fun of the candy aisle with the goodness of Wisconsin Cheese."
Key Themes Behind This Trend
- Fruit-flavored Snacks
- Innovative companies can explore new fruit-flavored snacks that come in novelty shapes and forms for both kids and adults alike
- Licensed Character Snacks
- Opportunities for companies to partner with popular franchises and license their characters to market their snacks to younger audiences
- Healthier Candy Aisle Products
- Expansion of the candy aisle beyond traditional candy products and into healthier options with fun flavors and colors
Where This Applies
- Dairy Industry
- Innovative dairy companies could explore flavored and shaped cheese products that are marketed as fun snacks
- Licensed Merchandise Industry
- Companies that specialize in licensed merchandise could explore partnerships with food companies to create branded snacks with popular characters
- Healthy Snack Industry
- Opportunities for companies that focus on healthy snacks to expand their product lines to include fun and colorful options for both kids and adults
