Starbucks Japan Cold Cup Tumbler No Filter Supports the LGBTQ+ Community
Michael Hemsworth — April 11, 2024 — Social Good
References: starbucks.co.jp & soranews24
Starbucks Japan Cold Cup Tumbler No Filter is a new drinkware product from the cafe brand that celebrates the LGBTQ+ community and provides cold coffee aficionados with a shimmering way to carry their favorite brew.
The tumbler boasts an iridescent color aesthetic that will shimmer a different color according to the surrounding lighting conditions. The tumbler also comes with the No Filter sticker set to help fans spread awareness for consumers to be their authentic selves. The brand will donate a portion of proceeds to its Rainbow School Project to help support the understanding of LGBTQ+ issues in schools to foster greater inclusivity.
Starbucks Japan Cold Cup Tumbler No Filter is available now at participating locations across the country for 3,050 yen but only while supplies last.
Image Credit: Starbucks Japan
The tumbler boasts an iridescent color aesthetic that will shimmer a different color according to the surrounding lighting conditions. The tumbler also comes with the No Filter sticker set to help fans spread awareness for consumers to be their authentic selves. The brand will donate a portion of proceeds to its Rainbow School Project to help support the understanding of LGBTQ+ issues in schools to foster greater inclusivity.
Starbucks Japan Cold Cup Tumbler No Filter is available now at participating locations across the country for 3,050 yen but only while supplies last.
Image Credit: Starbucks Japan
Trend Themes
1. Iridescent Drinkware Trend - Opportunity for brands to create visually appealing drinkware that changes color based on lighting conditions, catering to consumer preferences for unique and eye-catching products.
2. LGBTQ+ Community Support Trend - Chance for companies to launch products that actively promote and support LGBTQ+ causes, fostering a more inclusive and diverse brand image in the market.
3. Inclusive Donation Projects Trend - Space for businesses to engage in donation projects that contribute to social causes, such as LGBTQ+ awareness and education, aligning with consumer preferences for socially responsible brands.
Industry Implications
1. Cafe Retail Industry - Potential for cafes to introduce exclusive drinkware collections that resonate with diverse communities, encouraging customer loyalty and brand advocacy.
2. Social Awareness Initiatives - Room for organizations to align with social causes through product offerings or partnerships, enhancing brand reputation and connecting with socially conscious consumers.
3. Education and Awareness Sector - Opportunity for educational institutions and advocacy groups to collaborate with businesses on projects that support LGBTQ+ understanding and inclusivity, creating meaningful social impact.
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