Due to customer demand, the Truman Cafe in Melbourne, Australia, recently started serving a unique menu item it is calling the 'Avolatte.'
While the cafe initially created the avocado latte as a joke that was shared online, consumers quickly began to ask to have their drinks served in avocado halves, the skin of the fruit that is usually discarded.
Share-worthy lattes are currently taking the world of coffee by storm. At the moment, consumers are seeking out everything from rainbow-colored beverages inspired by mythical unicorn creatures to all-black lattes that get their dark coloring from activated charcoal. Rather than emphasizing taste, these drinks have focal points that are all about aesthetics that appeal to young, hyper-connected generations that love to share the unique finds they come across in the world.
What Makes This Trend Stand Out
- Avocado-based Beverages
- Creating unique and playful beverage concoctions using avocado as the main ingredient can be a disruptive innovation opportunity.
- Instagrammable Beverages
- Designing visually appealing and social media-friendly beverages can create a buzz and attract younger, tech-savvy consumers.
- Unconventional Beverage Containers
- Serving drinks in unconventional containers, such as avocado halves, can offer a playful and memorable experience for customers.
Sectors Adopting This
- Coffee Shops
- Innovation opportunities for coffee shops to differentiate themselves and attract new customers through unique and visually appealing beverage offerings.
- Beverage Industry
- Exploring new flavor and ingredient combinations to create innovative and share-worthy beverages that appeal to younger, hyper-connected generations.
- Social Media Influencers
- Partnering with social media influencers to promote visually appealing beverages can lead to increased exposure and engagement among younger consumers.
