Reguistea Offers Beverages Made With Unlikely Ingredients
Mishal Omar — June 2, 2017 — Marketing
Cheese-topped teas may just be the next beverage craze in North America, as the unlikely beverages have become increasingly popular in some Asian countries like Malaysia – as evidenced by the drinks offered by the brand Reguistea.
Reguistea offers a variety of iced tea and coffee-based products, many of which are relatively traditional. It also, however, offers teas that contain cheese. The brand offers a few of these beverages, including its Blue King Blueberry which contains cheese, blueberries and purple potatoes that give it it's vibrant hue. It also offers a more traditional Peach Oolong tea, which is made distinct with its addition of a thick layer of cream cheese.
This unusual new craze will likely eventually make it to North America, as popular fads in Asian countries often do.
Reguistea offers a variety of iced tea and coffee-based products, many of which are relatively traditional. It also, however, offers teas that contain cheese. The brand offers a few of these beverages, including its Blue King Blueberry which contains cheese, blueberries and purple potatoes that give it it's vibrant hue. It also offers a more traditional Peach Oolong tea, which is made distinct with its addition of a thick layer of cream cheese.
This unusual new craze will likely eventually make it to North America, as popular fads in Asian countries often do.
Trend Themes
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Cheese-topped Beverages — Incorporating cheese into hot and cold drinks may be a new trend that can disrupt the traditional beverage industry.
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Unconventional Drink Ingredients — Using ingredients like cheese, purple potatoes, and cream cheese to create drinks may open new opportunities for creativity and experimentation across various industries.
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Asian Beverage Fads — Keeping an eye on popular beverage trends in Asian countries could provide an opportunity to introduce new and unique drinks in other parts of the world.
Industry Implications
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Beverage Industry — Incorporating cheese and other unexpected ingredients in traditional beverages can create an opportunity to innovate within the beverage industry.
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Food and Hospitality Industry — The food and hospitality industry could explore the use of unconventional ingredients to create unique menus and drink options that appeal to adventurous customers.
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Marketing and Advertising Industry — As unconventional ingredients become increasingly popular in beverages, marketers and advertisers have the opportunity to create new promotional campaigns that showcase these unique flavors and combinations.
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