UK coffee shop chain Costa recently began serving up rainbow lattes in support of Pride celebrations. With London Pride only days away, Costa's colorful new menu item shows the brand's support for the LGBT community.
As part of the build-up to London Pride, Costa has begun serving flat white coffees with rainbow latte art at five of its flagship stores in London. The rainbow lattes are being prepared by the Instagram-famous barista Mason Salisbury, who the chain has flown in from Las Vegas. The chain will then roll out the colorful coffees at stores in Bristol, Brighton and Manchester ahead of their own Pride celebrations.
In addition to supporting Pride celebrations, the chain's creative coffee capaign is also meant to demonstrate the brand's committment to championing diversity in the workplace. As John Kerslake of Costa’s UK & Ireland operations explains "We hope to demonstrate our forward-thinking ethos with our rainbow flat whites and will continue to show our support for pride and the LGBT+ community