Chromatic Unicorn Hot Chocolates

This Hot Beverage from Crème and Sugar is Folklore-Inspired

The winter season brings with it a number of specialty hot chocolates being created at coffee shops big and small, but this new creation from Crème and Sugar takes things to a whole new level.

The Anaheim, California-based coffee and dessert parlor created the unicorn hot chocolate to put a magical spin on the classic cold weather treat. The unicorn hot chocolate consists of a hot chocolate that has been dyed pink and topped with rainbow marshmallows and lots of colorful sprinkles.

The specialty unicorn hot chocolates are available on Crème and Sugar's secret menu, which means only those who know about the drink through word of mouth or social media will know to order the tasty treat.

Folklore-inspired Beverages
There is an opportunity for coffee and dessert shops to create drinks inspired by folklore and fairy tales.
Colorful Hot Beverages
A new trend of creating colorful hot beverages with colorful toppings and decorations is emerging.
Secret Menu Items
Offering secret menu items can create buzz and excitement around a brand for those in the know.

Where This Applies

Coffee and Dessert Shops
Coffee and dessert shops can introduce innovative and visually appealing drinks to attract customers and differentiate themselves from competitors.
Social Media Marketing
Social media marketing can be used to promote and create buzz around secret menu items and unique beverages.
Food and Beverage
The food and beverage industry can explore storytelling and fantasy themes to add excitement and a unique twist to traditional products.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 38%
Freshness 8%

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