Following the onslaught of unicorn-themed recipes being posted to social media, the Starbucks Unicorn Frappuccino comes as a mythical dessert drink to enjoy for an extremely limited time. Set to be available for just five days at participating locations, the beverage consists of a sweet pink powder that gets blended into a creme Frappuccino. Mango syrup is added along with a drizzle of sour blue syrup to create the color-changing effects along with flavor profile changes.
The Starbucks Unicorn Frappuccino is purported to appear as a purple beverage when received by the consumer, but will change to pink once the various ingredients mix together. The flavor profile of the drink is purported to be tangy, tart and sweet to satisfy consumers of all kinds.
The Frappuccino will be available from April 19-23 at Starbucks locations in the US, Canada and Mexico.
What's Driving This Trend
- Social-media-themed Products
- Opportunities exist to create and market other social media-inspired products.
- Limited-time Offerings
- Creating a sense of exclusivity and urgency can be used to drive sales and social media buzz.
- Color-changing Beverages
- New food and drink products can be developed using color-changing technology for added fun and excitement.
Who This Affects Most
- Food and Beverage
- Companies in the food and beverage industry can leverage the trend of color-changing products to create unique offerings that stand out on social media.
- Marketing and Advertising
- Agencies specializing in marketing and advertising can help businesses capitalize on the trend of limited-time offerings and social-media-inspired products.
- Technology
- Developers and manufacturers of color-changing technology can collaborate with various industries to bring innovative and fun products to consumers everywhere.
