May 2017 beverage trends reveal two standout themes – the "unicorn-inspired" or rainbow beverage trend that can be seen popping up in both artisanal and chain store spaces, as well as beverages that were designed to function as preventatives for various health-related concerns.
Starbucks' reveal of its limited-edition Unicorn Frappuccino recently hit the Internet by storm, but Starbucks is not the only brand that is jumping onto the rainbow trend. The multi-hued beverages are being developed by smaller brands as well, with one such example being The Good Sort's iced rainbow latte, which contains more health-focused ingredients like beetroot and turmeric.
Another trend that is on the rise can be seen in the form of beverages that were designed to function as preventatives. One such example is the Hangover Drink, which works to detofixy the body and can be consumed either before or after a night of drinking.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
