Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 45 Beverage Trends in May

From Rainbow-Themed Beverages to Pre Hangover Cures

— May 27, 2017 — Lifestyle
May 2017 beverage trends reveal two standout themes – the "unicorn-inspired" or rainbow beverage trend that can be seen popping up in both artisanal and chain store spaces, as well as beverages that were designed to function as preventatives for various health-related concerns.

Starbucks' reveal of its limited-edition Unicorn Frappuccino recently hit the Internet by storm, but Starbucks is not the only brand that is jumping onto the rainbow trend. The multi-hued beverages are being developed by smaller brands as well, with one such example being The Good Sort's iced rainbow latte, which contains more health-focused ingredients like beetroot and turmeric.

Another trend that is on the rise can be seen in the form of beverages that were designed to function as preventatives. One such example is the Hangover Drink, which works to detofixy the body and can be consumed either before or after a night of drinking.
6.5
Score
Popularity
Activity
Freshness
46
Easter Eggnog Beverages
Easter Eggnog Beverages
Promised Land's Holiday Eggnog Drink is a Limited-Time Spring Release
<
45
Sustainable Swedish Coffees
Sustainable Swedish Coffees
Löfbergs' EKO Mörkrost Blend is Organic and Ethically Sourced
<
44
Artisanal Weight Management Drinks
Artisanal Weight Management Drinks
The Shrub Drinks Drinking Vinegars are Refreshingly Cleansing
<
43
Crumble-Topped Yogurt Drinks
Crumble-Topped Yogurt Drinks
The KFC Japan Krushers Aloe & Muscat is a Sweet Drink with Texture
<
42
Sugar-Free Decreased Caffeine Teas
Sugar-Free Decreased Caffeine Teas
The Honest Tea Unsweet Peach Ginger Tea is Decidedly Pure
<
41
Caribbean Candy-Inspired Coffees
Caribbean Candy-Inspired Coffees
The Starbucks Toasted Coconut Flavor Cold Brew Coffee is Robust
<
40
Hoppy Citrus Kombuchas
Hoppy Citrus Kombuchas
Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing
<
39
Tonic Water Syrups
Tonic Water Syrups
This Tonic Syrup Was Developed for Experimentation with Tonic Water
<
38
Nitrogen-Infused Teas
Nitrogen-Infused Teas
Caveman Coffee Borrows Techniques from Coffee-Making for Its Cold Brew Teas
<
37
Mint Leaf Coffee Blends
Mint Leaf Coffee Blends
iamafoodblog's Mojito-Inspired Brew is Refreshingly Bold
<
36
Cactus Juice-Infused Sodas
Cactus Juice-Infused Sodas
The Mtn Dew Spiked Lemonade Has Crushed Lemons and Cane Sugar
<
35
Ready-to-Drink Craft Coffees
Ready-to-Drink Craft Coffees
Illy's Bottled Blends are Both Delicious and Hormone-Free
<
34
Beetroot Vinegar Drinks
Beetroot Vinegar Drinks
This Drinking Vinegar for Health Blends Loganberry Vinegar & Beet Juice
<
33
Tropical Cold Brew Coffees
Tropical Cold Brew Coffees
These Tropical Coffee Flavors Include Coconut Mocha & Island Bushwacker
<
32
Energizing Tea Detox Programs
Energizing Tea Detox Programs
The Teami 30 Day Tea Detox Pack Helps Boost Metabolism and More
<
31
Metabolism-Boosting Workout Drinks
Metabolism-Boosting Workout Drinks
The PhD 'Pre-Wkt BURN' Pre-Workout Drink Features TeaCrine
<
30
Non-Dairy Coconut Creamers
Non-Dairy Coconut Creamers
Wander Life Coconut Creamer Offers an Alternative to Dairy
<
29
Culinary-Inspired Probiotic Drinks
Culinary-Inspired Probiotic Drinks
Wonder Drink's Trio of Flavors Celebrate Offbeat Food Pairings
<
28
Transparent Cold-Brew Coffees
Transparent Cold-Brew Coffees
This Beverage is Marketed as the World's First Clear Coffee
<
27
Non-Oxidizing Slow Juicers
Non-Oxidizing Slow Juicers
The Ventray Masticating Juicer Preserves Living Nutrients
<
26
Coffee-Infused Maple Syrups
Coffee-Infused Maple Syrups
The Trees Knees Coffee Maple Syrup is Suitable for Food and Drinks
<
25
Cappuccino Vape Juices
Cappuccino Vape Juices
These New E Juices from Vapor4Life Have a Smooth Coffee Taste to Them
<
24
Lightly Flavored Cold Brews
Lightly Flavored Cold Brews
Secret Squirrel's Bottled Cold Brew Coffee Boasts Unique Flavors
<
23
Coffee Kombucha Hybrids
Coffee Kombucha Hybrids
Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
<
22
Baltic Fruit-Flavored Sodas
Baltic Fruit-Flavored Sodas
Gardu Muti Offers Sodas with No Artificial Flavors
<
21
Probiotic Mushroom Beverages
Probiotic Mushroom Beverages
Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom
<
20
Hydration-Focused Kid Drinks
Hydration-Focused Kid Drinks
The Capri Sun Sports Drinks Have Lower Sugar and Electrolytes
<
19
Authentic Non-GMO Bottled Teas
Authentic Non-GMO Bottled Teas
The New NESTEA Iced Tea Branding was Developed Through Insights
<
18
Detoxifying Protein Milks
Detoxifying Protein Milks
The Nue Co's Milk Protein + Gut Food Beverages Boosts Immunity
<
17
Coconut-Infused Hot Beverages
Coconut-Infused Hot Beverages
The CAcafe Coconut Tea and Coffee Supports a Healthy Lifestyle
<
16
Mythical Creature-Inspired Drinks
Mythical Creature-Inspired Drinks
The Starbucks Dragon Frappuccino Has a Creamy Green Tea Base
<
15
Cold Brew Tea Hybrids
Cold Brew Tea Hybrids
Stumptown and Slingshot Collaborated on a Cold Brew Coffee and Tea Hybrid
<
14
Premium Instant Coffee Mixes
Premium Instant Coffee Mixes
The Alpine Start Instant Coffee Packets Can be Prepared Hot or Cold
<
13
Energizing Coffee Chews
Energizing Coffee Chews
Dry Brew Makes Coffee Chews for Mess-Free, On-the-Go Energy
<
12
Energizing Cold Brew Shots
Energizing Cold Brew Shots
Harmonies Brew Makes Coffee Shots in Invigorating Flavors
<
11
Healthy Rainbow Lattes
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
<
10
Isolated Micronutrient Vegetable Juices
Isolated Micronutrient Vegetable Juices
Drink Your Veggies Offers a Healthy Alternative to Juices
<
9
Bag-In-Box Water Packages
Bag-In-Box Water Packages
The AquaViBox Packages Water in a Box for Easy Dispensing
<
8
Tranquil Tea Infuser Glasses
Tranquil Tea Infuser Glasses
The 'Imbue' Tea Infuser Mug Ensures Optimal Brews and Portability
<
7
Pre-Hangover Cure Beverages
Pre-Hangover Cure Beverages
The Hangover Drink Can be Drunk as a Precaution or for Relief
<
6
Shakeable Beverage Powders
Shakeable Beverage Powders
10th Avenue Tea's 'Dirty Matcha' Blends Instant Coffee and Matcha
<
5
Hydrating Fruit Beverages
Hydrating Fruit Beverages
WTRMLN WTR is Now Introducing BLNDS with Ginger, Lime and Cherry
<
4
Bottled Butter Coffees
Bottled Butter Coffees
Picnik is Selling Its RTD Coffee Beverage in an On-the-Go Format
<
3
Drinkable Glitter Flakes
Drinkable Glitter Flakes
The Raspberry Shimmer Popaball Adds Flavor & Edible Sparkles to Prosecco
<
2
On-the-Go Superfood Shots
On-the-Go Superfood Shots
KOR Shots' Health Shots Make It Easy to Consume Ginger, Charcoal & More
<
1
Color-Changing Blended Beverages
Color-Changing Blended Beverages
The Starbucks Unicorn Frappuccino will be Available for Five Days
<