Caribbean Candy-Inspired Coffees

The Starbucks Toasted Coconut Flavor Cold Brew Coffee is Robust

Building on the success and popularity of cold brew coffee, the new Starbucks Toasted Coconut Flavor Cold Brew Coffee is a robust, limited edition offering from the coffee chain. The new beverage is made using the Starbucks Narino 70 Cold Brew Coffee that is then stirred with toasted coconut syrup. The beverage is finished with coconut milk in order to round off the drink to be sweet, creamy and balanced.

The Starbucks Toasted Coconut Flavor Cold Brew Coffee is inspired by jalao, which is a popular candy from the Dominican Republic that has coconut and honey in the mix. The new beverage option from Starbucks is set to be available at participating locations that are located in the United States and Canada.

Limited Edition Cold Brew Coffee
Opportunity to create unique and seasonal coffee flavors to attract customers.
Candy-inspired Beverages
Incorporating popular candy flavors into beverages can appeal to consumers looking for novel taste experiences.
Regional Influences on Beverages
Exploring traditional flavors and ingredients from different regions to create new beverage options.

Who This Affects Most

Coffee Chains
Coffee chains can capitalize on the popularity of limited edition flavors to drive customer engagement and boost sales.
Beverage Manufacturing
Manufacturers can develop innovative candy-inspired beverage products to cater to the evolving preferences of consumers.
Food and Beverage Retail
Retailers can showcase and market regional and exotic flavored beverages to attract a broader customer base.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 21%
Freshness 8%