Based on its cold brew, illy created a new recipe called Cocomint that's full of refreshing flavors for the spring and summer months. This natural soft drink made with cold brewed coffee features illy's unique 100% Arabica blend and it's the latest recipe developed by the University of Coffee in collaboration with illy's experts.
This refreshing treat, available exclusively in illy's single-brand outlets in Italy, France, UK and the United States, reminds of exotic and tropical destinations by combining the freshness of mint with the creamy and comforting taste of coconut.
Cocomint is made with the original Cold Brew Flat or Aria and it's topped off with a "natural, soft, and persistent head of foam." This drink is not just a treat for the tastebuds, it's visually stunning as well since the addition of mint turns the drink a bright green color.
Why This Trend Is Growing
- Cold Brew Innovations
- The trend of experimenting with different flavors and ingredients in cold brew coffee presents opportunities for companies to create unique and refreshing beverages.
- Coffee Shop Exclusives
- Creating exclusive beverages for certain coffee shop branches offers a unique selling proposition and increases consumer interest in visiting that particular location.
- Health-conscious Soft Drinks
- The use of natural ingredients and low-sugar formulations in soft drinks offers opportunities for companies to cater to health-conscious consumers.
Industries Being Reshaped
- Beverage Industry
- New flavor combinations and exclusive drinks can disrupt the beverage industry and increase consumer interest in the market.
- Coffee Shop Industry
- Offering exclusive drinks and experimenting with new flavors and ingredients can differentiate coffee shops from competitors and attract new customers.
- Health Food Industry
- Creating low-sugar and natural soft drinks can disrupt the health food industry by offering alternatives to traditional sugar-laden beverages.
