Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Coconut Mint Cold Brews

illy Cocomint Pairs the Freshness of Mint with Exotic Coconut

— May 19, 2023 — Lifestyle
Based on its cold brew, illy created a new recipe called Cocomint that's full of refreshing flavors for the spring and summer months. This natural soft drink made with cold brewed coffee features illy's unique 100% Arabica blend and it's the latest recipe developed by the University of Coffee in collaboration with illy's experts.

This refreshing treat, available exclusively in illy's single-brand outlets in Italy, France, UK and the United States, reminds of exotic and tropical destinations by combining the freshness of mint with the creamy and comforting taste of coconut.

Cocomint is made with the original Cold Brew Flat or Aria and it's topped off with a "natural, soft, and persistent head of foam." This drink is not just a treat for the tastebuds, it's visually stunning as well since the addition of mint turns the drink a bright green color.
Trend Themes
1. Cold Brew Innovations - The trend of experimenting with different flavors and ingredients in cold brew coffee presents opportunities for companies to create unique and refreshing beverages.
2. Coffee Shop Exclusives - Creating exclusive beverages for certain coffee shop branches offers a unique selling proposition and increases consumer interest in visiting that particular location.
3. Health-conscious Soft Drinks - The use of natural ingredients and low-sugar formulations in soft drinks offers opportunities for companies to cater to health-conscious consumers.
Industry Implications
1. Beverage Industry - New flavor combinations and exclusive drinks can disrupt the beverage industry and increase consumer interest in the market.
2. Coffee Shop Industry - Offering exclusive drinks and experimenting with new flavors and ingredients can differentiate coffee shops from competitors and attract new customers.
3. Health Food Industry - Creating low-sugar and natural soft drinks can disrupt the health food industry by offering alternatives to traditional sugar-laden beverages.
5.2
Score
Popularity
Activity
Freshness