Chamberlain Coffee Offers a Ready to Drink Latte
Grace Mahas — April 21, 2023 — Lifestyle
References: prnewswire
Chamberlain Coffee, the coffee lifestyle brand founded by Emma Chamberlain, has announced the launch of a new line of Ready To Drink (RTD) plant-based cold brew lattes. The release brings fans the same high-quality product they've come to expect in a convenient format. The RTD lattes will be available exclusively at Walmart stores nationwide.
The flavor line-up includes Mocha Latte, Cinnamon Bun Latte, Vanilla Latte, and a traditional Cold Brew Latte. All four flavors are naturally sweetened with date syrup and dairy-free, made with almond milk and coconut cream. The cans feature colorful and decorative designs inspired by the brand's signature characters.
Emma Chamberlain, the founder, creative director, and investor of Chamberlain Coffee, said that the new product line has been a dream of hers since the brand's inception. Chamberlain Coffee, which started in 2020, has become a force within the coffee industry by listening to and addressing its audience's needs. The partnership with Walmart as the exclusive retail partner for the launch is aimed at making Chamberlain Coffee accessible to customers conveniently nationwide.
The flavor line-up includes Mocha Latte, Cinnamon Bun Latte, Vanilla Latte, and a traditional Cold Brew Latte. All four flavors are naturally sweetened with date syrup and dairy-free, made with almond milk and coconut cream. The cans feature colorful and decorative designs inspired by the brand's signature characters.
Emma Chamberlain, the founder, creative director, and investor of Chamberlain Coffee, said that the new product line has been a dream of hers since the brand's inception. Chamberlain Coffee, which started in 2020, has become a force within the coffee industry by listening to and addressing its audience's needs. The partnership with Walmart as the exclusive retail partner for the launch is aimed at making Chamberlain Coffee accessible to customers conveniently nationwide.
Trend Themes
1. Plant-based Beverage Market - Increased consumer demand for plant-based alternatives represents a huge opportunity for diverse plant-based beverage offerings, using innovative ingredients, focusing on taste-oriented branding.
2. RTD Coffee Market - Providing diverse RTD coffee products with clean ingredients, plant-based milk alternatives, and sustainable packaging align with the growing consumer interest in non-alcoholic beverage consumption.
3. Convenience Store Market - Convenience stores can take advantage of RTD plant-based cold brew lattes by leveraging partnerships with innovative brands to provide in-store promotions, expanding their plant-based options for health-conscious consumers.
Industry Implications
1. Plant-based Beverages - Chamberlain Coffee's new line of plant-based RTD cold brew lattes presents innovative opportunities for introducing new plant-based products and expanding into new markets with a focus on taste and sustainability.
2. Non-alcoholic Beverage - Chamberlain Coffee's RTD cold brew lattes respond to the current consumer demand for quality non-alcoholic beverages, offering a distinct line of products with unique flavor profiles and trendy packaging.
3. Retail - Chamberlain Coffee acknowledges the importance of a retail partnership and retailers can utilize collaborations with the brand to expand their product offerings and target a wider range of consumers seeking plant-based RTD coffee products.
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