The idea of taking ultra-concentrated health shots is by no means new to the beverage industry, but a newfound consumer interest in health has inspired the creation of many new products that are packed with beneficial superfood ingredients.
KOR Shots produces four different types of health shots, including ones made with ginger for Wellness and organic turmeric for Vitality. At this year's Natural Products Expo West in California, KOR Shots unveiled three new varieties: Gut Check, Green Up and Potent-C.
These cold-pressed raw shots provide an efficient way for one to satisfy a desire for refreshment and nutrition on the go, especially since the potency of the main ingredients often makes them difficult to enjoy in larger quantities. Each small batch of KOR Shots is made with produce that is locally sourced from specially selected farms in Malibu and Hawaii.
What Makes This Trend Stand Out
- Superfood Shots
- The current trend towards highly concentrated health shots provides opportunities for companies to create new, innovative products that make use of beneficial superfood ingredients.
- On-the-go Nutrition
- Consumer desire for convenient, healthy ways to consume nutrients presents opportunities for companies to develop new products in the snack and beverage industries.
- Local Sourcing
- The trend towards using locally sourced ingredients in health food products provides an opportunity for companies to emphasize the quality and environmental benefits of their products.
Sectors Adopting This
- Health and Wellness
- The health and wellness industry can benefit from the current trend towards concentrated superfood shots, by developing new products that cater to a growing consumer interest.
- Beverage
- The beverage industry can benefit from consumer demand for nutrition and convenience, by creating new beverage products that contain highly beneficial ingredients.
- Organic Farming
- The trend towards using locally sourced, organic produce provides an opportunity for the organic farming industry to partner with health food companies to provide high-quality, fresh ingredients.
