The name of the latest Mountain Dew beverage, Mtn Dew Spiked Lemonade, might have some thinking it has alcohol in the mix but the drink is actually spiked with an unexpected ingredient. Infused with prickly pear cactus juice, the beverage is positioned as a delicious drink that's also made using cane sugar and real crushed lemons. This positions it as a premium soda that is more natural than other options on the market, which speaks to a growing preference by consumers to seek out natural products.
The Mtn Dew Spiked Lemonade is something of a craft soda that will satisfy fans of the original Mountain Dew looking for a different option as well as foodies on the hunt for a more artisanal soda.
Key Themes Behind This Trend
- Prickly Pear Cactus Juice Soda
- The use of prickly pear cactus juice in soda offers opportunities for companies to create more natural and unique beverages.
- Premium Craft Soda
- The creation of a premium craft soda category meets the needs of consumers seeking more artisanal and natural soda options.
- Soda with Unconventional Ingredients
- The inclusion of unexpected ingredients like cactus juice in sodas appeals to consumers seeking novel and unique flavors.
Where This Applies
- Soda Industry
- The soda industry can benefit from innovation using unconventional ingredients and premiumization trends to meet changing consumer preferences.
- Craft Beverage Industry
- The craft beverage industry has opportunities to create more natural and artisanal soda options using unique and unconventional ingredients.
- Natural Beverage Industry
- The natural beverage industry can leverage the trend towards seeking out more natural products to create innovative and unique soda options.
