Italian craft coffee brand Illy is synonymous with great taste and quality, and its latest ready-to-drink range is both delicious and convenient. The renowned company's bottled collection consists of three signature blends -- a creamy late, a traditional cappuccino, and a vanilla-flavored affogato -- that can be enjoyed by consumers while on the go.
Each handcrafted ready-to-drink blend is tasty, aromatic, and most importantly hormone-free. Illy's signature coffee's are made with all natural ingredients and feature no artificial preservatives. Additionally, each bottled craft coffee is made with non-GMO beet sweeteners and is Kosher-certified, making it a healthier option than most ready-made alternatives.
These conveniently bottled coffees are ideal for ingredient-conscious consumers seeking a caffeine kick while at work, at school, or in transit.
Why This Trend Is Growing
- Ready-to-drink Coffees
- Opportunity to create new bottled coffee product lines that appeal to ingredient-conscious consumers seeking convenience.
- Hormone-free Beverages
- Opportunity for companies to differentiate themselves by offering hormone-free, all natural drink options that appeal to health-conscious consumers.
- Non-gmo Sweeteners
- Opportunity to develop alternative sweeteners in the food and beverage industry that cater to consumers seeking healthier options.
Industries Being Reshaped
- Coffee
- With the growing trend in bottled beverages, coffee-based companies, like Illy, could benefit through product expansion and differentiation.
- Food and Beverage
- Opportunities exist for all natural, hormone-free, and non-GMO sweetener manufacturers to partner with consumer-packed goods companies interested in creating healthier alternatives for consumers.
- Retail
- With the increase of healthier, ingredient conscious drink offerings, retail companies can cater to health-conscious consumers' demand for more convenient, on-the-go beverage options that do not sacrifice taste, by providing in-house or curated bottled beverage options.
