True to its name, Blue Island Coffee produces tropical coffee products with a flavorful twist. Its Nitro Cold Brew Coffee range includes exotic Caribbean-inspired flavors like Madagascar Vanilla, Coconut Mocha and Island Bushwacker.
Blue Island Coffee sets itself apart from other cold brew coffee producers by specifically targeting Millennial women who are looking for mid-day rejuvenation. As Chris Hopkins of Blue Island Coffee says: "Cold brew coffee doesn’t target females. The imagery, the packaging, the branding, the lifestyle [...] I saw a white space in that arena, where there’s not really a lifestyle brand that aligns with a sense of escapism."
To play up these breezy, beachy themes, Blue Island Coffee favors branding that features bright blue colors and island imagery.