Across Japan, consumers can now enjoy the taste of various milk teas and lattes in the form of clear drinks that are packaged to be virtually indistinguishable from bottles of water. Suntory emerged as a leader by launching a variety of innovative beverages in this format, such as its Tennensui Premium Morning Tea Lemon and Blueberry Yogurina, and continues to remain at the forefront of the beverage industry with its All-Free All-Time non-alcoholic, zero calorie beer.
These innovative, unusual clear beverages are completely clear in looks, yet are said to retain the creamy consistency and mouthfeel of the drinks they take inspiration from.
Other innovators are introducing clear coffee drinks and emphasizing their non-staining properties, as well as transparent whiskey spirits and beer beverages that boast virtually no color at all.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
