Across Japan, consumers can now enjoy the taste of various milk teas and lattes in the form of clear drinks that are packaged to be virtually indistinguishable from bottles of water. Suntory emerged as a leader by launching a variety of innovative beverages in this format, such as its Tennensui Premium Morning Tea Lemon and Blueberry Yogurina, and continues to remain at the forefront of the beverage industry with its All-Free All-Time non-alcoholic, zero calorie beer.
These innovative, unusual clear beverages are completely clear in looks, yet are said to retain the creamy consistency and mouthfeel of the drinks they take inspiration from.
Other innovators are introducing clear coffee drinks and emphasizing their non-staining properties, as well as transparent whiskey spirits and beer beverages that boast virtually no color at all.
From Zero-Calorie Clear Sodas to Colorless Non-Alcoholic Beers
Transparent Whisky Spirits
Scientists are Turning Whisky and Cognac into Colorless Spirits
Zero-Calorie Clear Sodas
The New Coca-Cola Clear Drink Will Be Exclusive to Japan Markets
Confusingly Clear Milky Waters
Suntory is Releasing Transparent Milky Tea-Flavored Water Bottles
Colorless Non-Alcoholic Beers
Suntory's All-Free All-Time is Being Pushed as an All-Day Beverage
Asahi's Clear Latte is Colorless, Low-Calorie, Caffeine-Free and No-Fat
Transparent Banana Beverages
Coca-Cola's Banana Milk Drink is Creamy Yet Clear
Clear Beer Beverages
Two Craft Brewers Collaborated to Create the Clear 'Any IPA'
Transparent Cold-Brew Coffees
This Beverage is Marketed as the World's First Clear Coffee
Clear Yogurt Drinks
Suntory's 'Blueberry Yogurina' Looks Like Water & Has the Mouthfeel of Yogurt
Caffeine-Infused Electrolyte Drinks
The Black Insomnia Black Hydro Drink Boosts Energy