Summer Brewed Iced Coffees

Van Houtte Brewed Over Ice Coffee Lineup is Highly Flavorful

Crafted to withstand ice while maintaining a full-body flavor, the Van Houtte Brewed Over Ice Coffee Lineup is a collection of coffee pods for consumers who desire seasonal sips from their Keurig Coffee Makers.

Inspired by delicious summer treats, the Brewed Over Ice Coffee Lineup is for those with either a bold or sweet palette. This coffee pod collection features three options: Classic Black, Dark Chocolate Coconut, and Caramel Vanilla. Van Houtte suggests never watering down Classic Black to maintain its depth and strength of taste. Chocolate Coconut, on the other hand, is a smooth slow-roast blend and lastly, the Caramel Vanilla is full-bodied with a creamy sweetness.

This product is available online via the Keurig website and applicable retailers.

Image Credit: Van Houtte

Seasonal Coffee Offerings
Offering iced coffee options that cater to seasonal preferences and taste profiles to attract summer consumers.
Flavored Coffee Pods
Introducing unique flavor combinations like Dark Chocolate Coconut and Caramel Vanilla to diversify standard coffee selections.
Convenience-based Coffee Solutions
Developing easy-to-use coffee pods tailored for home brewing systems to meet the rising demand for at-home barista-quality beverages.

Sectors Adopting This

Beverage Industry
Innovating within the beverage market to offer specialized iced coffee options that align with seasonal consumer tastes.
Flavor Development
Exploring new flavor profiles and combinations to create distinct and appealing coffee products for discerning consumers.
Home Brewing Market
Expanding product lines to include pods compatible with popular home brewing systems, capitalizing on the convenience trend.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 83%
Freshness 29%