Consumers are turning to honey-sweetened products as they look for more natural ways to enjoy a hint of sweetness without artificial ingredients or refined sugars. Honey appeals to health-conscious shoppers thanks to its clean-label reputation, familiar taste, and all-around association with wellness. As demand grows for products that offer both flavor and functionality, brands are using honey to meet the desire for more transparent ingredient lists in everything from drinks to snack bars. Indulgent, naturally sweetened Ice Cream for Bears uses raw honey alongside refreshingly simple ingredients.
Although the sweetness of honey naturally pairs well with everything from peanut butter and fruit to coffee, the ingredient is also popping up in savory, spicy products like Lee Kum Kee’s Honey Sriracha Sauce and other “swicy” innovations fueled by the hot honey craze.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
