The Junkless Drizzled bars are a new lineup of granola bars from the free-from snack brand that are crafted with flavor and quality in mind to work well for consumers seeking out a familiar yet more healthful snack. The bars come in two flavors including Birthday Cake and Berries & Cream, which are both crafted with no artificial flavors, colors or preservatives, while also featuring no high fructose corn syrup, trans fats or hydrogenated oils. The bars each feature only 100% whole grain oats and clean ingredients to give them a gluten-free formulation that comes in at 130-calories and features less sugar than traditional drizzle-topped granola bars.
The Junkless Drizzled bars are crafted with organic honey, sprinkles and a chocolate drizzle for the Birthday Cake variety, while the Berries & Cream option features strawberries, blueberries, raspberries and a drizzling of yogurt.
Image Credit: Junkless
Why This Trend Is Growing
- Clean-label Snacking
- Consumers increasingly lean towards snacks with transparent ingredient lists, driving demand for products that emphasize natural over artificial components.
- Flavor Innovation in Health Snacks
- Novel flavor combinations in health-conscious snacks engage consumers seeking familiar tastes with a nutritious twist.
- Low-calorie Indulgence
- There's a growing trend for snacks that provide indulgence through gourmet flavors while maintaining a low-calorie count.
Industries Being Reshaped
- Health-conscious Snack Industry
- The industry is experiencing a shift as consumers prioritize snacks with health claims like 'gluten-free' and 'no artificial ingredients.'
- Organic and Whole Foods Industry
- As consumers demand transparency and nutrition, the industry sees an uptick in the popularity of organic and whole-food ingredients.
- Functional Food and Beverages
- The focus on clean-label ingredients aligns with the functional food trend, driven by consumers seeking snacks that offer health-boosting benefits.
