Dry Brew produces what it calls 'The Coffee Chew,' which provides the amount of caffeine that's equivalent to drinking about two thirds of a cup of regular coffee.
Ingredients in the solid coffee chews are real coffee, non-dairy creamer and a zero-calorie sweetener. The chewable candies boast 35 calories, which is more than a standard black cup of coffee, but may be about on par with a coffee beverage with milk, sugar or creamer added.
As an alternative to hot liquid coffee, which has the potential to spill and stain, many java lovers are turning to solid coffee-infused products. In the same that that Dry Brew prides itself on being a producer of "Waterless Coffee," Nootrobox makes caffeinated gummy candies called 'Go Cubes,' and Java Me Up makes coffee snack bars that are branded as "Coffee That Never Spills."
What's Driving This Trend
- Solid Coffee Products
- The trend toward solid coffee products presents an opportunity for innovation in the coffee industry, particularly in creating mess-free on-the-go caffeine options.
- Alternative Caffeine Sources
- The trend toward alternative caffeine sources, such as coffee-infused products like coffee chews and coffee snack bars, presents an opportunity for innovation in the energy and supplement industry.
- Calorie Counting Alternatives
- The trend toward low-calorie coffee products like coffee chews presents an opportunity for innovation in the health and wellness industry in creating convenient alternatives for people who are calorie conscious.
Who This Affects Most
- Coffee
- The coffee industry can take advantage of the trend toward solid coffee products, such as developing new types of coffee bars and chews, as well as marketing toward the convenience-seeking, on-the-go demographic.
- Energy Supplements
- The energy supplement industry can capitalize on the trend toward solid coffee products as a source of sustained energy for people who are looking for alternatives to traditional caffeine sources, as well as tap into the growing interest in natural energy boosters.
- Health and Wellness
- The trend toward low-calorie coffee products like coffee chews represents an opportunity for innovation in the health and wellness industry, as well as for marketing to people who are looking for convenient, guilt-free options for their energy needs.
