Snackable Coffee Gems

nudge Coffee Bombs Share Natural Caffeine and Rich Flavors

nudge Coffee Bombs are coffee gems that share a natural boost of caffeine, plus antioxidants and fiber from coffee beans. Free from artificial ingredients, added gluten and soy, the Coffee Bombs can be found in crave-worthy flavors like
Caramel Macchiato, Vanilla Latte, Columbian Reserve and Brazilian Reserve. With a creamy coffee center, these gems boast 50% less sugar than the leading shelled candy snacks.

nudge recently became the Official Coffee Snacks of the Miami Marlins and the brand's coffee confections will be made available at various locations of loanDepot park, including the grab-and-go PNC Club and El Mercadito. This partnership also means that nudge will be the exclusive digital partner of the Miami Marlins Plays of the Month.

Natural Snacks
There is a growing trend towards natural snacks with healthy ingredients, such as coffee beans, which could disrupt the traditional snack market.
Reduced Sugar Foods
The popularity of products with reduced sugar, such as the coffee gems with 50% less sugar, indicates a potential opportunity for disruptive innovation in the confectionery industry.
Grab-and-go Convenience
Increasing demand for grab-and-go products like nudge's coffee gems shows the potential for disruptive innovation in the food and beverage industry, particularly in the convenience store market.

Sectors Adopting This

Healthy Snacks
The healthy snack industry could utilize natural and healthy ingredients, like coffee beans, to create unique snack products that cater to more health-conscious consumers.
Confectionery
The confectionery industry could benefit from an emphasis on reduced sugar products, like nudge's coffee gems, to create healthier confectionery options for consumers.
Convenience Stores
Convenience stores can take advantage of the growing demand for grab-and-go products like nudge's coffee gems to offer unique and convenient products to consumers on-the-go.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 65%
Freshness 12%