Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing

 - Apr 26, 2017
References: instagram & bevnet
At the 2017 Natural Products Expo West in California, Humm Kombucha introduced one of its newest kombucha flavors—'Hopped Grapefruit.' True to its name, the new kombucha beverage boasts the flavor of grapefruit citrus, plus additions like cascade and citra hops, which helps to give the hoppy qualities of beer to the fermented, probiotic-rich health drink.

At the same time craft beer culture is expanding around the world, many conscious consumers are also looking for healthy, flavorful drinks. The convergence of these movements has given rise to beer-inspired kombucha beverages like this one from Humm Kombucha, and others like the HoneyMoon Brewery, as well as other unique hybrids, such as Postmark Brewing's Blondebucha, which is a beer-kombucha blend.